The One Wolf Sales Playbook Series
Six playbooks. Two working tools. One system.
The exact B2B sales infrastructure used to scale revenue from $1M to $60M+ — process, scripts, forecasting, and hiring frameworks for founders and CEOs scaling $5M–$20M ARR. Build the sales system before you hire a VP of Sales.
The founder energy problem
At $5M–$20M ARR, revenue still runs on you — your relationships, your instinct, your willingness to take the 9pm call. That's founder energy, and it's invisible until you try to scale past yourself and growth stalls. Roughly 60% of first-time VP of Sales hires fail inside eighteen months — not because the VP was bad, but because they inherited a sales org that was never built, only improvised.
A VP can't inherit founder energy. A system can replace it. This is the system.
Everything you get
Not a course you'll never finish — the actual playbooks and working tools, built to deploy on Monday and to be handed to a VP, an SDR lead, or RevOps and run.
Your outbound engine, end to end: ICP, cadence, the SDR hiring profile, comp, the cold-call script, and the metrics that prove it's working.
New hires to qualified pipeline in eight weeks, with a rep onboarding and certification rubric so you know they're ready before they touch a real deal.
The seven-point qualification framework that replaces gut-feel deals with buyer-signal rigor across your sales process.
Buyer-intent stage gates, the weekly pipeline review, and the discipline that makes a sales forecast you can take to a board.
The operating plan for a new sales leader's first 90 days: audit, stabilize, build, and earn the board's confidence.
The five disciplines that make the system stick after the consultant — or the founder — steps back.
Plus two working tools
Enterprise CRM Build Guide — architect your CRM stages, fields, and gates so the forecast is trustworthy by design.
Hiring Capacity Tracker — a working model that tells you when and where to add your next rep, from your own conversion math.
Built from real operator results
“Jennifer walks into messy, underperforming sales environments, brings structure incredibly fast, and turns them into high-performing revenue engines. She builds systems that actually get used — and she drives results.” Max Entin — Co-Founder, HomeBuddy (acquired by QuinStreet)
Own the system
Build it yourself
one-time · delivered instantly
For the founder ready to build.
Build it with me
Most popularone-time
For the founder who wants a sounding board first.
The call and email support are delivered by Jennifer personally. After purchase you'll receive a link to schedule your call; your 30-day email window begins on your call date. All files are delivered instantly and are yours to keep.
Is this for you?
Questions
Six core sales playbooks — SDR buildout, 60-day rep ramp, value selling, forecast accuracy, a 90-day revenue foundation plan, and a sales culture code — plus two working tools: an Enterprise CRM Build Guide and a Hiring Capacity Tracker.
B2B founders and CEOs roughly between $5M and $20M ARR who've outgrown founder-led selling, and sales leaders inheriting a founder-built org who need to install structure fast.
No. It's the actual playbooks and tools, built to deploy rather than to watch. You won't sit through video modules — you'll install a system.
The system is identical in both. The $3,995 option adds a 60-minute working call with Jennifer and 30 days of email support — her time, on your specific situation.
Instantly. All files download the moment you purchase, and they're yours to keep and reuse across your whole revenue team.
From the field guides
No retainer. No subscription. No twelve-to-eighteen-month VP gamble. One payment, and the system is yours.